The Hidden Meanings of Sir’s Illustrations

You may have noticed that each Sir hotel has its own illustration, but you may not have thought twice about the meaning behind each. UK artist Marcus Oakley created the illustrations, and he carefully selected a specific element of each property to highlight—some obvious, some not as much. Let us walk you through them.

Sir Adam

Amsterdam’s Sir Adam is located in the A’DAM Toren building. A’DAM stands for Amsterdam Dance and Music, and all the companies that lease space in the building fit that bill, including Sony Music, Gibson, MassiveMusic, ID&T and more. This coupled with the artistic surrounding neighborhood of Amsterdam North makes for a constant flow of creative types coming in and out of the hotel.

Sir Albert

Located in Amsterdam’s De Pijp district, the building of Sir Albert used to be the Van Moppes diamond factory in the 19th century, where diamonds were ground, sharpened, and polished. The building’s giant windows were designed so factory workers would have ample natural light for working with the diamonds. Another fun fact: the bridge right next to the hotel is called the Diamond Bridge. When you stay at Sir Albert, look for the glass cabinets with a display of the full history of the building.

Sir Savigny

Just a 10-minute walk away from Sir Savigny is the Berlin Zoological Garden, the oldest zoo in Germany. It was opened in 1844, and today is considered one of the best in the world, housing 1,380 different species and over 20,200 animals.

Sir Nikolai

A lot of people don’t think of Hamburg as a nautical city, but it is. Set on the Elbe River, Hamburg is Europe’s second largest port, and many seagulls call the city zuhause. Sir Nikolai is set right on the Nikolaifleet canal, so you’ll feel all the nautical/seagull vibes there.

Sir Joan

Sir Joan’s illustrations highlight the Ibiza hotel’s special, playful island vibe. Nautical design was incorporated throughout the hotel, i.e. the walls were designed to mimic the movement of waves when light hits them, and the floors emulate a yacht deck.

Sir Victor

Barcelona's Sir Victor is all about duality, and the illustrations of twins we created represent that idea. Duality defined the career of the woman the hotel is named after: early 20th-century Catalan writer Victor Català, the pseudonym of female writer Caterina Albert i Paradís. The city of Barcelona itself also feels like both a major city and a smaller beach town depending on where you go. You can explore its rich cultural history by day, then go out and party at night.