Community is at the heart of everything we do, in our spaces, the places we open, and beyond.
As we get ready to open our new Sir Hotels in London, we’re excited to partner with the inspiring 20/20 Levels, founded by Duro Oye. Duro and his team help young talent in inner cities gain the skills and confidence they need to thrive in business. From mentorship to career opportunities to uplifting communities, this partnership is all about making a real difference.
Through our Sir Cares initiative, we aim to open new doors, not just in our hotels, but also through partnerships to understand each neighborhood and look for ways to make it better, not just for our guests, but for the people who live there, too.
See how Duro and his alumni are chasing their dreams and making the city a little brighter.
P.S. Our hotel is nearly open. Get yourself in early and enjoy up to 20% off your stay. Use code CHEERSLONDON when you book by 30 September 2025 for stays through February 2026.
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